news item

8 MAY 2009

GameHorizon Conference explores how microtransactions = profit

By Claire Darcy

THE GameHorizonConferenceis attracting some of the industry's most interesting themes, speakers andcompanies.

The conference will feature a section called, "The best things in life are free: how freemium is transforming the world of online games".

This session will focus on the dramatic growth of games companies which offer fully featured games for free, with premium extensions. From subscription to microtransactions, advertising to digital retail, the online world isbrimmedwith innovative companies giving stuff away for free. The session will reveal who the major players are, how these models make money, what content works and what you need behind the scenes.

This session will be reliably chaired by a leading industry consultant, Rick Gibson fromGamesInvestor, and he will be joined by Nils Holger Henning from BigPoint: one of the largest causal MMOG developers and publishers, as well as Simon Seefeldt from Jagex, Paul Mayze COO of Monumental games and Dylan Collins from up-and-coming Irish developer, Jolt on Line.

To book tickets for the conference go to www.gamehorizonconference.com/booking